We challenge industry standards, embrace new technologies, and stay close to cultural shifts to create work with lasting impact — for brands and the people they speak to. Over time, this approach has led us to collaborate with a new generation of ambitious brands across beauty, health, wellbeing, hospitality, fashion, and beyond.
Dzintars
Suncare is built on fantasy. Endless summer. Perfect bodies. Elsewhere. But the people who need it most aren’t on holiday all the time. They’re moving.
For Dzintars, we repositioned sunscreen for real life. Active. Everyday.
We forget what being outside does to us.
Even a few minutes in natural light can bring you back. What began as a relaunch became a quiet rewrite of the Walter Mitty story — from imagining life to living it. From routine to movement.
Across photo and video, the brand invites you out.
Into small, everyday adventures.
“Suncare, adventure-sized.”
“Crisis paused for golden hour.”
We see sunscreen as part of being in the world.
Scope:
Creative Production
Casting and Location Scouting
Shoot Production and On-set Direction
Post Production
Photo and Video Campaign Assets
Elemental Lab
Wellness has a trust issue. Too many brands rely on vague claims, aesthetic promises, and little transparency. With Elemental, we took a different approach — one grounded in evidence and developed in collaboration with an Italian lab.
Inspired by Leeloo in The Fifth Element, we built the brand’s communication around a similar arc: a purely functional mission that reveals something deeply human.
We created a brand platform and visual language that feels as clear and precise as the product itself, distilling it into a simple line: Trust your gut.
From a digital-first launch to an international trade fair, the system maintains a consistent, refined presence across every touchpoint
Scope:
Brand Platform & Visual Language
Art direction for Brand Identity, Packaging & Web Design
Brand Imagery
Launch Campaign
mud™
Self-initiated. Built in-house.
Modern pet culture turned dogs into dolls — perfumed, polished, stripped of instinct. mud™ is here to change that. This is a new generation of dog care — rooted in instinct, sustainability, and respect. Care that restores a more honest bond between humans and their dogs.
This is dog care for real dogs. All kinds of dogs: mutts, rescues, three legs, wonky ears. The ones that don’t fit the mould.
mud™ was born in East London — in the chaotic, beautiful life of its parks, with a Guy Ritchie soundtrack in our headphones. It gave us a simple idea: dirty dogs are happy dogs.
And that was enough to start something.
Scope:
Brand Strategy and Identity
Creative Direction
Product Development
Packaging Design
Content and Campaign Assets
HIBO
HIBO began with two obsessions: beauty and Japan — the place its ingredients come from. After securing exclusive rights to a collagen component, the brand was built around a simple principle: Healthy Inside, Beautiful Outside. The ambition was clear — to create a brand first, and a product line to follow.
We developed a brand platform and visual language shaped by our own memories of Japan as a place, and by the quiet logic of Perfect Days by Wim Wenders — where beauty is found in routine, and meaning in small details.
HIBO was designed to ground you — and gently return you to yourself through ritual.
Scope:
Brand Platform & Visual Language
Art direction for Brand Identity, Packaging & Web Design
Content Architecture
Brand Imagery and Launch Campaign