mud™
Self-initiated. Built in-house.
SCOPE: BRAND STRATEGY & IDENTITY · CREATIVE DIRECTION · PRODUCT DEVELOPMENT · PACKAGING DESIGN · CONTENT & CAMPAIGN ASSETS
Modern pet culture turned dogs into dolls — perfumed, polished, stripped of instinct. mud™ is here to change that. This is a new generation of dog care — rooted in instinct, sustainability, and respect. Care that restores a more honest bond between humans and their dogs.
This is dog care for real dogs. All kinds of dogs: mutts, rescues, three legs, wonky ears. The ones that don’t fit the mould.
mud™ was born in East London — in the chaotic, beautiful life of its parks, with a Guy Ritchie soundtrack in our headphones. It gave us a simple idea: dirty dogs are happy dogs.
And that was enough to start something.
Elemental Lab
SCOPE: BRAND PLATFORM & VISUAL LANGUAGE · ART DIRECTION FOR BRAND IDENTITY · PACKAGING & WEB DESIGN · BRAND IMAGERY · LAUNCH CAMPAIGN
Wellness has a trust issue. Too many brands rely on vague claims, aesthetic promises, and little transparency. With Elemental, we took a different approach — one grounded in evidence and developed in collaboration with an Italian lab.
The arc came from Leeloo in The Fifth Element: a purely functional mission that reveals something deeply human. She became our north star for both the visual language and tone of voice.
We created a brand platform and visual language that felt as clear and exact as the product itself, distilling it into a simple line: Trust your gut. From the website to the trade fair floor, every touchpoint did the same job: make science feel clear, desirable, and easy to trust.
Dzintars
SCOPE: CREATIVE PRODUCTION · CASTING & LOCATION SCOUTING · SHOOT PRODUCTION & ON-SET DIRECTION · POST PRODUCTION · PHOTO & VIDEO CAMPAIGN ASSETS
Suncare is usually sold as fantasy: endless summer, perfect bodies, and the same clichés in better lighting. Dzintars asked us to relaunch their suncare line without pretending life only happens during two weeks in August.
Inspired by the Iceland skateboarding scenes in The Secret Life of Walter Mitty, we built the campaign around a simple idea: adventure begins the moment you step outside and let things actually happen.
The result was a photo and video campaign about movement, freedom, and small acts of escape — with sunscreen as the reason to go.
HIBO
SCOPE: BRAND PLATFORM & VISUAL LANGUAGE · ART DIRECTION FOR BRAND IDENTITY · PACKAGING & WEB DESIGN · CONTENT ARCHITECTURE · BRAND IMAGERY & LAUNCH CAMPAIGN
HIBO began with two obsessions: beauty and Japan — the place its ingredients come from. After securing exclusive rights to a collagen component, the brand was built around a simple principle: Healthy Inside, Beautiful Outside. The ambition was clear — to create a brand first, and a product line to follow.
We developed a brand platform and visual language shaped by our own memories of Japan as a place, and by the quiet logic of Perfect Days by Wim Wenders — where beauty is found in routine, and meaning in small details.
HIBO was designed to ground you — and gently return you to yourself through ritual.